Key Takeaways

✓ 70% increase in youth library membership (ages 15-25)
✓ 85% growth in community event attendance
✓ Featured in Sydney Morning Herald and local media
✓ Award-winning community space transformation

How Does a Library Attract Younger Audiences in the Digital Age?

Manly Library faced declining engagement from younger demographics who perceived libraries as outdated. The Northern Beaches Council wanted to rebrand the space as a modern community hub that appealed to all ages while maintaining its core educational mission.

The challenge was to modernise the aesthetic without losing the library’s welcoming, inclusive character, and to create visual interest that would attract younger visitors while remaining appropriate for a public institution.

How Did Modern Neon Signage Transform Manly Library's Public Space?

We designed 3 custom LED neon installations featuring inspirational quotes and welcoming messages in contemporary typography:

  • "Read Dream Discover" feature wall in youth section (warm white neon)
  • "Community Hub" entrance signage (soft blue LED neon)
  • "Stories Connect Us" in children's area (multi-color pastel neon)
  • All designs approved by council with energy-efficient, safety-rated installations

What Impact Did the Neon Signs Have on Manly Library's Community Engagement?

70%

Increase in youth library membership within 6 months

85%

Growth in community event and program attendance

"The neon installations have completely changed how young people perceive the library. We've seen dramatic increases in teen visits and program registrations."
— Emma Williams, Community Engagement Manager, Northern Beaches Council

The project won a 2024 Community Infrastructure Award and was featured in the Sydney Morning Herald as an example of successful public space modernisation.

What Can Other Public Institutions Learn from Manly Library's Approach?

1. Modern aesthetics attract younger demographics: Contemporary design elements help traditional institutions appeal to digital-native generations.

2. Inspirational messaging reinforces mission: Thoughtfully chosen quotes and messages can strengthen an institution’s values while creating visual interest.

3. Safety and energy efficiency matter: Public institutions need commercial-grade installations with proper certifications and low ongoing costs.